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Coaching Services

I thrive on spending quality time with people and frequently coach senior executives and their teams on fostering the right culture within their organizations. My recent focus has been on the behaviours necessary to cultivate an inclusive and respectful workplace, addressing important topics like unconscious bias and personal values.

With extensive experience managing divisional P&Ls and large corporate budgets, I have run my own global consulting practice since 2012. I’ve worked alongside business leaders for many years, gaining insights into how organizations operate. My coaching is grounded in the realities of the fast-paced business world, where success is the ultimate goal.

Having lived in the UK, the US, Germany, and India, and currently based in France, I travel globally for work. This diverse background enriches my coaching practice.

What I Bring to the Table:

  • I work with organizations of all sizes, from global corporations with thousands of employees to local businesses, offering a variety of perspectives to my coaching.

  • My global experience has heightened my awareness of how cultural influences shape behaviours and working environments.

  • I am particularly passionate about addressing mental health issues in the workplace, coaching and mentoring individuals at all levels who face these challenges.

  • As a regular writer, I often utilize metaphors and analogies to spark moments of realization and learning during our sessions.

  • My training as a facilitator allows me to effectively play the roles of both ‘devil’s advocate’ and ‘court jester,’ encouraging open dialogue with both individuals and teams.

  • I coach at all levels, from global boards in major firms to young entrepreneurs embarking on their journeys to success.

  • My leadership experience in large organizations, along with managing significant budgets, adds depth to my coaching approach.

 

What is My Preferred Style?

I have always felt somewhat out of place with the formalities and conventions of the corporate world. As a result, my style tends to be informal and open, while maintaining professionalism at all times. I understand the constraints and impacts of that environment, which allows me to bring my authentic self to each session. I am comfortable sharing my personal learnings and vulnerabilities, creating a space where others feel safe to do the same.

I can easily shift between being compassionate and challenging. My goal is not to judge but to facilitate meaningful discussions. I often pose reflective questions, such as, “How do you think that was perceived by the other person?” This approach encourages individuals to find their own answers rather than simply providing solutions.

I prioritize understanding the individual—the human—before we delve into their professional identity. I strongly believe that people should be able to bring their true selves to work in a positive way. I frequently encourage coachees to consider their personal brand as leaders: What do people say about them once they’ve left the room? What legacy of talent are they creating, and whose careers have they positively influenced?

I do not rely on pre-designed models or one-size-fits-all methodologies. I believe that significant benefits arise from open, well-facilitated dialogue.

Here are some practical facts about my approach:

  • If I feel I am unable to assist someone, I will let them know and may refer them to someone more suitable for their needs.

  • I do not adhere to a fixed coaching model or formula; instead, I collaboratively shape a path forward with each individual.

  • Establishing a pact with my coachee is crucial—we agree on how we will work together, particularly what remains confidential and what does not.

  • A typical coaching session lasts one hour, and I am equipped to work via technology.

  • I don’t have a specific type of person I prefer to coach; I am genuinely intrigued by all individuals.

Tom Crawford

+33 6 32 99 67 26

tom@thebrainminer.com

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